Author: Vend

27 Social Media Tools Retailers Can Use to Boost Influence and Sales

Social media isn’t just about viral videos or selfies. For consumers, sites and apps such as Facebook, Instagram, and Twitter are playing an increasingly large role in their path to purchase.

This is why it’s so important for retailers to invest in social media marketing. Having a strong presence in relevant social networks not only gives you an avenue to communicate with your audience, it also allows you to stay in the radars of your customers. This in turn, increases the likelihood of a shopper choosing your brand when they’re ready to buy.

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How to Create Holiday Gift Guides That Inspire Shoppers & Increase Sales

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season.

But it’s important to note that creating a winning gift guide takes more than just rounding up your products and putting them in a catalogue. Releasing gift guides is a tradition in the retail world, so you have to be creative with how you craft and market them.

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9 Seasonal Staffing Tips to Help You Build a Winning Workforce for the Holidays

Being the busiest shopping season of the year, retail sales during the holiday months can account for as much as 20-40% of a retailer’s annual sales. That’s a lot of revenue–and it takes a lot of additional work to achieve. That’s why the holiday season always brings about a spike in temp hiring.
If you’re one of the many merchants looking to hire seasonal employees in the next few months, it’s high time that you start looking, vetting and training people. Remember, you’re competing with a lot of other retailers for talent these days, so the sooner you get started, the better.

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What Every Retailer Needs to Know about Running Multiple Stores

Just like most organizations, the success of a retail business relies on the unity and alignment of three critical elements: people, process, and technology. This is especially true when you’re running several retail locations. With multiple moving parts, stores, and teams, it’s essential that you keep every component in sync to ensure that your business runs smoothly.

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6 Retail Staff Training Tips to Improve Performance, Sales and Customer Service

Do you think your store could use more motivated, top performing employees? Do you feel as if your staff could do better at selling and serving customers? If you answered yes to any of the above questions, keep reading.
Today’s post tackles retail staff training and offers best practices on how you can facilitate effective learning to ensure that your staff performs at their best.

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U.S. Retailers: Here’s Why You Need to Switch to EMV ASAP

Over the past two years or so, retailers and payment processors in the United States have been buzzing about the country’s shift to EMV, a more secure payment standard for credit and debit cards. This new standard will replace the traditional magnetic stripe cards (AKA “swipe-and-sign”) with chip cards, a breed of debit and credit cards that’s considered more effective in preventing fraud.

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4 Tips for Training Your Staff on How to Use New Technology

Whether in a large corporation or a small retail store, implementing a new piece of software can be a daunting task. One of the largest mistakes an organization can make is overlooking the training investment required with new software.SoftwareInsider recently conducted a survey of potential software buyers and asked what the most important buying factor was when choosing a product. Here were the results:

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3 Ways to Improve Your Customer Experience Strategy

Customer expectations have changed rapidly for retailers, and the pressure to provide great shopping and checkout experiences is more critical than ever. In the last 5 years, it’s become clearer that you’re not just competing with the shops in your community – you’re competing on a global level with every online business. There’s even a new app that will send competitors’ coupons to your customers when they walk into your store.

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