Marketing

Instagram is one of the big four social networks, alongside Twitter, Facebook and LinkedIn. It took what people loved most about Facebook, sharing photos, and turned it into a global phenomenon. An...

The results are in. If you’re not proactively listening to business online reviews, you might be missing out on key insights into how to grow an online business. This consumer review survey by...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season. But it’s...

Developing product and brand names that become iconic is an art, with a whole range of factors that need to come together at the right time. These include things that are in your control, such as the...

Branding is the emotional response your business evokes in its audience. It is more than a logo or a series of advertisements, it encompasses all the accumulated interactions your business has with...

At Xero, we use the power of technology to foster innovation, connection and entrepreneurialism. To create beautiful work that makes a difference. This is why each month, we speak to business leaders...

Does your business use telemarketing or fax marketing to promote goods or services? If so, you need to be aware of your obligations under the Do Not Call Register Act External Site.

There’s no shortage of events this time of year, and it can be challenging to make your voice heard over all the holiday noise. Here’s how to get your event on people’s radar and turn it into a...

Customer retention is the most important form of marketing. These are people who have already engaged with your business and their return depends on the quality of your products and the standard of...

I had the opportunity recently to meet with Nicole Crump the owner of Tactix Marketing. We were both speaking at a seminar for a client in the sales technology field. I discovered that Nicole spends a...

Developing a brand for your business means giving it an ‘identity’ or personality.

1. You’re not sure why you have one Every trade business worth its salt should have a website right? But have you ever stopped and thought why? All too often companies spend a fortune on web...

Great opportunities to grow your business are actually all around you.

One of my favourite entrepreneurs is Dale Beaumont.

Whenever a new business starts, it tries to consolidate by focusing on its native region, a market it is familiar with. It is a natural instinct to make the most of one’s home advantage. But sooner...

As a service business, you don’t usually need product photographs for a catalogue or online shop, but what you will need is a great photo of yourself. Images on your website help make you more...

Cash flow is a hot topic for any small business. We caught up with the people over at Fundbox, who know a thing or two about the importance of having cash on hand. Anna Eschenburg offered to give us...

A potential customer has landed on your website, and your home page has so far convinced them enough that they like the vibe of your company. But your site’s job is not done yet. Before they decide...

Most of us today have very busy lives in our businesses. So I like marketing tips that I can get quickly and put into action fast.

Customer expectations have changed rapidly for retailers, and the pressure to provide great shopping and checkout experiences is more critical than ever. In the last 5 years, it’s become clearer...

One of my favourite business experts is Michael Katz the owner of Blue Penguin Development. Michael works with businesses that are solo professionals and shared some helpful ideas a few days ago on...